van Giesen Roxanne I, Fischer Arnout R H, van Trijp Hans C M
Wageningen University, The Netherlands; CentERdata, The Netherlands.
Wageningen University, The Netherlands.
Public Underst Sci. 2018 Feb;27(2):168-184. doi: 10.1177/0963662516661292. Epub 2016 Jul 28.
Insights into how consumer attitudes toward nanotechnology are formed and develop are crucial for understanding and anticipating possible barriers in consumer acceptance of nanotechnology applications. In this study, the influence of affect and cognition on overall opinion is investigated longitudinally for emerging nanotechnologies, and compared with conventional technologies. Overall, in attitude formation toward nanotechnology applications, people rely relatively more on affect than cognition. Over time, reliance on affect decreases whereas reliance on cognition increases for nanotechnology. This suggests that over time nanotechnology applications have become somewhat more integrated within people's already existing knowledge structure. However, for conventional technologies the influence of affect and cognition on overall attitude remains stable over time. The current study shows that it is essential to address both affective and cognitive aspects of public opinion of nanotechnology.
深入了解消费者对纳米技术的态度是如何形成和发展的，对于理解和预测消费者接受纳米技术应用时可能遇到的障碍至关重要。在本研究中，针对新兴纳米技术纵向调查了情感和认知对总体看法的影响，并与传统技术进行了比较。总体而言，在对纳米技术应用的态度形成过程中，人们相对更依赖情感而非认知。随着时间的推移，对纳米技术的情感依赖减少，而认知依赖增加。这表明随着时间的推移，纳米技术应用已在一定程度上更好地融入了人们已有的知识结构。然而，对于传统技术，情感和认知对总体态度的影响随时间保持稳定。当前研究表明，解决公众对纳米技术看法中的情感和认知方面都至关重要。
