Stellrecht Elizabeth, Hendrix Dean
a Health Sciences Library , State University of New York at Buffalo , Buffalo , New York , USA.
b University of Texas at San Antonio , San Antonio , Texas , USA.
Med Ref Serv Q. 2016 Oct-Dec;35(4):397-413. doi: 10.1080/02763869.2016.1220757.
Twitter is a popular social media platform used by organizations for communication and marketing purposes. Many libraries, including members of the Association of Academic Health Sciences Libraries (AAHSL), have Twitter accounts, but how do these libraries use Twitter to communicate with their constituents and are they using it effectively? This study is a large-scale observational study of Twitter use within AAHSL libraries and reflects on the usage patterns present in the context of social media best practices. This study also aims to expand upon best practices for implementing and maintaining a Twitter account in a health sciences library setting.
推特是一个广受欢迎的社交媒体平台，各组织利用它来进行沟通和营销。包括学术健康科学图书馆协会（AAHSL）成员在内的许多图书馆都有推特账号，但这些图书馆是如何利用推特与它们的受众进行沟通的，以及它们的使用是否有效呢？本研究是对AAHSL图书馆推特使用情况的大规模观察性研究，并对社交媒体最佳实践背景下的使用模式进行反思。本研究还旨在拓展在健康科学图书馆环境中创建和维护推特账号的最佳实践。
