a Lee Kong Chian School of Business , Singapore Management University.
b BigTapp Pte Ltd.
Health Commun. 2018 Jan;33(1):14-21. doi: 10.1080/10410236.2016.1242031. Epub 2016 Nov 30.
This study explores the implications of the digital network society for public health communication and management through an empirical study on communication related to the transboundary haze crisis in Singapore. Using the Social Amplification of Risk Framework (SARF), the authors applied sentiment and thematic analysis on haze-related posts on an online discussion forum (HardwareZone) and a social networking site (Facebook), and to haze-related articles in The Straits Times (a newspaper). The study shows that the medium matters in social amplification of risk: Facebook had an effect on the amplification of emotions, while HardwareZone and The Straits Times did not. In addition, the results show that spikes in online risk amplification were strongly influenced by unprecedented events. They also suggest that anger expressed online may be linked to a sense of futility. Implications for practice and recommendations for future research are provided in the conclusion.
本研究通过对新加坡跨界雾霾危机相关沟通的实证研究，探讨了数字网络社会对公共卫生沟通和管理的影响。本文运用风险的社会放大框架（SARF），对线上讨论论坛（HardwareZone）和社交网站（Facebook）上与雾霾相关的帖子，以及《海峡时报》（报纸）上与雾霾相关的文章进行了情感和主题分析。研究表明，媒介在风险的社会放大中起着重要作用：Facebook 对情绪的放大有影响，而 HardwareZone 和《海峡时报》则没有。此外，研究结果还表明，在线风险放大的峰值受到前所未有的事件的强烈影响。研究还表明，线上表达的愤怒可能与一种无力感有关。结论中提出了对实践的启示和对未来研究的建议。
