University of North Carolina at Charlotte, Department of Psychology, United States.
University of North Carolina at Charlotte, Department of Public Health Sciences, United States.
Body Image. 2017 Mar;20:87-98. doi: 10.1016/j.bodyim.2016.11.005. Epub 2016 Dec 22.
As yoga has gained popularity in Western culture, concerns have been raised about its increased commercialization and assimilation into the predominantly appearance-focused exercise and fitness culture. In this context, the present study examined the physical appearance-related characteristics (e.g., race/ethnicity, body size, shape, objectifying apparel) of 142 female models and the media frames of 567 captions (e.g., commercialism, body competence, health, weight/physical appearance) featured on the covers of three Westernized yoga lifestyle magazines published between 2010-2015. Results indicated that most models were White, embodying the contemporary "thin-and-lean" media fitness aesthetic. Models were actively posed with high body visibility; an appreciable minority was partially-clad in skin-revealing or form-fitting upper-body attire. Media frames conveying commercialism and body competence were equally present. The pattern of effects tended to reflect the strength of the magazine title's endorsement of exercise and fitness cultural values. Clinical and public health implications along with future research directions are discussed.
随着瑜伽在西方文化中的普及，人们对其日益商业化以及被纳入以外观为重点的锻炼和健身文化的现象表示担忧。在这种背景下，本研究调查了 142 名女性模特的与身体外貌相关的特征（例如，种族/民族、体型、身材、客观化服装），以及在 2010 年至 2015 年期间出版的三本西化瑜伽生活方式杂志的 567 个封面标题的媒体框架（例如，商业化、身体能力、健康、体重/外貌）。结果表明，大多数模特是白人，体现了当代“瘦而精”的媒体健身审美。模特们积极摆出高可见度的姿势，少数模特穿着部分裸露或贴身的上半身服装。传达商业化和身体能力的媒体框架同样存在。这种效果模式往往反映了杂志名称对锻炼和健身文化价值观的认可程度。本文还讨论了临床和公共卫生方面的影响以及未来的研究方向。
