MRC/CSO Social & Public Health Sciences Unit, University of Glasgow, UK.
School of Health & Life Sciences, Glasgow Caledonian University, UK.
Int J Drug Policy. 2018 Aug;58:13-21. doi: 10.1016/j.drugpo.2018.04.009. Epub 2018 May 4.
Research suggests young women view drinking as a pleasurable aspect of their social lives but that they face challenges in engaging in a traditionally 'masculine' behaviour whilst maintaining a desirable 'femininity'. Social network sites such as Facebook make socialising visible to a wide audience. This paper explores how young people discuss young women's drinking practices, and how young women construct their identities through alcohol consumption and its display on social media. We conducted 21 friendship-based focus groups (both mixed and single sex) with young adults aged 18-29 years and 13 individual interviews with a subset of focus group respondents centred on their Facebook practices. We recruited a purposive sample in Glasgow, Scotland (UK) which included 'middle class' (defined as students and those in professional jobs) and 'working class' respondents (employed in manual/service sector jobs), who participated in a range of venues in the night time economy. Young women's discussions revealed a difficult 'balancing act' between demonstrating an 'up for it' sexy (but not too sexy) femininity through their drinking and appearance, while still retaining control and respectability. This 'balancing act' was particularly precarious for working class women, who appeared to be judged more harshly than middle class women both online and offline. While a gendered double standard around appearance and alcohol consumption is not new, a wider online audience can now observe and comment on how women look and behave. Social structures such as gender and social class remain central to the construction of identity both online and offline.
研究表明，年轻女性认为饮酒是社交生活中的一种愉悦方面，但她们在参与传统的“男性化”行为的同时，面临着保持理想的“女性气质”的挑战。社交网络网站（如 Facebook）使社交活动对广泛的受众可见。本文探讨了年轻人如何讨论年轻女性的饮酒行为，以及年轻女性如何通过饮酒及其在社交媒体上的展示来构建自己的身份。我们进行了 21 个基于友谊的焦点小组（包括混合性别和单一性别），参与者年龄在 18 至 29 岁之间，还有 13 个单独的访谈，这些访谈集中在他们的 Facebook 实践上。我们在苏格兰格拉斯哥（英国）进行了有针对性的抽样，包括“中产阶级”（定义为学生和从事专业工作的人）和“工人阶级”（从事体力/服务行业工作）的受访者，他们在夜生活的各种场所参与了调查。年轻女性的讨论揭示了一种艰难的“平衡行为”，即在饮酒和外表上展示出一种“性感（但不过分性感）的女性气质”，同时仍然保持控制和尊严。这种“平衡行为”对于工人阶级女性来说尤其不稳定，她们在线下和线上似乎都比中产阶级女性受到更严厉的评判。虽然围绕外表和饮酒的性别双重标准并不新鲜，但更广泛的在线观众现在可以观察和评论女性的外表和行为。性别和社会阶级等社会结构仍然是在线和线下构建身份的核心。
