Kiatpanont Rungsun, Tanlamai Uthai, Chongstitvatana Prabhas
Technopreneurship and Innovation Management Program, Chulalongkorn University, Bangkok, Thailand.
Department of Accountancy, Chulalongkorn Business School, Chulalongkorn University, Bangkok, Thailand.
J Emerg Manag. 2016 Nov/Dec;14(6):377-390. doi: 10.5055/jem.2016.0302.
Natural disasters cause enormous damage to countries all over the world. To deal with these common problems, different activities are required for disaster management at each phase of the crisis. There are three groups of activities as follows: (1) make sense of the situation and determine how best to deal with it, (2) deploy the necessary resources, and (3) harmonize as many parties as possible, using the most effective communication channels. Current technological improvements and developments now enable people to act as real-time information sources. As a result, inundation with crowdsourced data poses a real challenge for a disaster manager. The problem is how to extract the valuable information from a gigantic data pool in the shortest possible time so that the information is still useful and actionable. This research proposed an actionable-data-extraction process to deal with the challenge. Twitter was selected as a test case because messages posted on Twitter are publicly available. Hashtag, an easy and very efficient technique, was also used to differentiate information. A quantitative approach to extract useful information from the tweets was supported and verified by interviews with disaster managers from many leading organizations in Thailand to understand their missions. The information classifications extracted from the collected tweets were first performed manually, and then the tweets were used to train a machine learning algorithm to classify future tweets. One particularly useful, significant, and primary section was the request for help category. The support vector machine algorithm was used to validate the results from the extraction process of 13,696 sample tweets, with over 74 percent accuracy. The results confirmed that the machine learning technique could significantly and practically assist with disaster management by dealing with crowdsourced data.
自然灾害给世界各国造成了巨大破坏。为应对这些常见问题,在危机的每个阶段都需要开展不同的活动进行灾害管理。以下是三类活动:(1)了解情况并确定最佳应对方式;(2)部署必要资源;(3)利用最有效的沟通渠道协调尽可能多的各方。当前的技术改进和发展使人们能够成为实时信息源。因此,众包数据的泛滥给灾害管理者带来了真正的挑战。问题在于如何在尽可能短的时间内从海量数据池中提取有价值的信息,以便这些信息仍然有用且可采取行动。本研究提出了一个可操作的数据提取过程来应对这一挑战。选择推特作为测试案例,因为在推特上发布的消息是公开可用的。标签,一种简单且非常有效的技术,也被用于区分信息。通过与泰国许多领先组织的灾害管理者进行访谈以了解他们的任务,支持并验证了一种从推文提取有用信息的定量方法。首先手动对从收集到的推文中提取的信息进行分类,然后使用这些推文训练机器学习算法以对未来的推文进行分类。一个特别有用、重要且主要的部分是求助类别。使用支持向量机算法对13696条样本推文的提取结果进行验证,准确率超过74%。结果证实,机器学习技术通过处理众包数据能够显著且切实地协助灾害管理。