Krisam Mathias, von Philipsborn Peter, Meder Björn
Medizinische Fakultät, Charité Universitätsmedizin Berlin, Berlin.
Medizinische Fakultät, Technische Universität München, München.
Gesundheitswesen. 2017 Feb;79(2):117-123. doi: 10.1055/s-0042-121598. Epub 2017 Feb 22.
Nudging as a means of influencing human behaviour has received increasing attention by policy makers, including those in the field of public health. Nudges are generally understood as specific aspects of a choice architecture that make certain behaviours more likely to occur without mandating them through binding rules, and without relying on economic incentives. Following the example of the United States and Great Britain, the German government has established a working group tasked with advising the federal government on the use of nudging and other behavioural interventions in policy making. The working group's inception in February 2015 inspired a lively public debate. While numerous opportunities for the use of nudging in primary prevention and health promotion in Germany exist, the concept has not yet been widely used in practice. We discuss the basic theoretical concepts of nudging, relating the underlying ideas to the terminology used in prevention and health promotion. In addition, we present typologies and practical examples for nudging interventions, and discuss criticisms raised in the academic and public debate. Finally, we discuss implications for research and policy, highlighting how nudging and related approaches can be used to strengthen primary prevention in Germany.
作为一种影响人类行为的手段,助推受到了包括公共卫生领域在内的政策制定者越来越多的关注。助推通常被理解为选择架构的特定方面,它能使某些行为更有可能发生,而无需通过具有约束力的规则强制实施,也无需依赖经济激励措施。以美国和英国为榜样,德国政府成立了一个工作组,负责就助推及其他行为干预措施在政策制定中的应用向联邦政府提供建议。该工作组于2015年2月成立,引发了一场热烈的公众辩论。虽然在德国,助推在初级预防和健康促进方面有众多应用机会,但这一概念在实践中尚未得到广泛应用。我们讨论了助推的基本理论概念,将其基本思想与预防和健康促进中使用的术语联系起来。此外,我们还介绍了助推干预措施的类型和实际例子,并讨论了学术和公众辩论中提出的批评意见。最后,我们讨论了对研究和政策的影响,强调了如何利用助推及相关方法来加强德国的初级预防。