Gupta Setu, Kalra Swati, Kaushik Jaya Shankar, Gupta Piyush
University College of Medical Sciences and Guru Teg Bahadur Hospital, Dilshad Garden, Delhi, India.
Indian J Community Med. 2017 Jan-Mar;42(1):43-45. doi: 10.4103/0970-0218.199800.
Food related advertisements on television may have a major influence on the dietary habits and obesity among young adolescents.
To evaluate the frequency and typology of food advertisements on most popular television channels, watched by school-going young adolescents in Delhi.
Biphasic study to (a) identify the three television channels most frequently watched by administering a questionnaire to 400 school going young adolescents; and (b) view each of these channels for 2 hours per day for 6 days each, and observe the content of advertisements related to foods, beverages, and food outlets.
Four hundred and three food related advertisements were viewed over 36 hour on Discovery, MTV and Disney Channels. Among 235 food related advertisements 163 (69.3%) pertained to candies, chocolates and confectionary and 35 (14.8%) to salty snacks. Sugar sweetened soft drinks contributed 90 of 106 (85%) of beverage advertisements. Of 62 advertisements related to food outlets, 59 were of fast food joints.
Majority of food advertising content on television most commonly watched by young adolescents is related to unhealthy foods and beverages, igh in energy and low in micronutrient content.
电视上与食品相关的广告可能对青少年的饮食习惯和肥胖产生重大影响。
评估德里上学的青少年观看的最受欢迎电视频道上食品广告的频率和类型。
双阶段研究，（a）通过对400名上学的青少年进行问卷调查，确定他们最常观看的三个电视频道；（b）每天观看这些频道中的每个频道2小时，共6天，观察与食品、饮料和食品店相关的广告内容。
在探索频道、MTV频道和迪士尼频道上，36小时内共观看了403条与食品相关的广告。在235条与食品相关的广告中，163条（69.3%）与糖果、巧克力和糖果有关，35条（14.8%）与咸味小吃有关。含糖软饮料占106条饮料广告中的90条（85%）。在62条与食品店相关的广告中，59条是快餐店的广告。
青少年最常观看的电视上的大多数食品广告内容都与不健康的食品和饮料有关，能量高且微量营养素含量低。
