Basch Corey H, Basch Charles E, Hillyer Grace Clarke, Reeves Rachel
William Paterson University, Wayne, NJ, United States.
Teachers College, Columbia University, New York, NY, United States.
JMIR Cancer. 2015 Mar 2;1(1):e1. doi: 10.2196/cancer.4204.
Early detection and treatment influence the mortality risk of skin cancer.
The objective of this study was to analyze the content of the most viewed professional and consumer videos uploaded to YouTube related to skin cancer.
A total of 140 professional and consumer videos uploaded between 2007 and 2014 were identified and coded. Coding involved identifying and sorting followed by gathering descriptive information, including length of the video, number of views, and year uploaded. A dichotomous coding scheme (ie, yes or no) was used in coding specific aspects of video content, including provision of information, type of skin cancer, age group, family history, risk reduction, risk factors, fear, and home remedies for skin cancer treatment.
The majority of videos provided information related to screening. Many consumer videos conveyed information related to the use of a black salve as a home remedy for skin cancer, despite the fact that there is no evidence that it is an effective treatment.
Research is needed to identify characteristics of videos that are most likely to be viewed to inform the development of credible communications.
早期发现和治疗会影响皮肤癌的死亡风险。
本研究的目的是分析上传至YouTube的与皮肤癌相关的观看量最高的专业和用户视频的内容。
共识别并编码了2007年至2014年间上传的140个专业和用户视频。编码包括识别和分类，随后收集描述性信息，包括视频时长、观看次数和上传年份。在对视频内容的特定方面进行编码时使用了二分编码方案（即“是”或“否”），这些方面包括信息提供、皮肤癌类型、年龄组、家族史、风险降低、风险因素、恐惧以及皮肤癌治疗的家庭疗法。
大多数视频提供了与筛查相关的信息。许多用户视频传达了有关使用黑色药膏作为皮肤癌家庭疗法的信息，尽管没有证据表明它是一种有效的治疗方法。
需要开展研究以确定最有可能被观看的视频的特征，为可信传播的发展提供信息。
