Department of Clinical Pharmacy, University of Tennessee College of Pharmacy, Nashville, TN, USA.
Walgreens, Corryton, TN, USA.
Res Social Adm Pharm. 2018 Apr;14(4):360-366. doi: 10.1016/j.sapharm.2017.04.011. Epub 2017 Apr 26.
Point-of-care testing (POCT) is a specialty of laboratory medicine that occurs at the bedside or near the patient when receiving health services. Despite its clinical utility, POCT implementation in the community pharmacy setting is slow due to uncertainty about the market for this novel service and remuneration for services rendered.
To identify 1) demographics and 2) willingness-to-pay preferences of the market niche of consumers who prefer to receive POCT services in the community pharmacy.
A sample of 188 participants matched to the U.S. population were surveyed in February of 2016 utilizing a self-explicated conjoint analysis survey model.
Age groups differed between the community pharmacy consumer niche and the entire sample. The largest age group of the pharmacy niche consumer group were between 20 and 34 years old. Of those who preferred the community pharmacy setting to receive POCT services, 75% indicated they would be willing to pay $50 or more compared to 79% of the entire sample who preferred to pay $50 or less.
There exists a latent and niche group of consumers interested in community pharmacy provided POCT services. This market niche is younger, and in general willing-to-pay more than the general population for these tests.
即时检验（POCT）是一种检验科的专业，它在提供医疗服务时，在床边或靠近患者的地方进行。尽管 POCT 在临床上具有实用性，但由于对这项新服务的市场和服务报酬存在不确定性，社区药房中的 POCT 实施进展缓慢。
确定 1）愿意在社区药房接受 POCT 服务的消费者群体的人口统计学特征和 2）支付意愿偏好。
2016 年 2 月，采用自我解释式联合分析调查模型，对 188 名与美国人口相匹配的参与者进行了抽样调查。
社区药房消费者群体与整个样本的年龄组不同。药房消费者群体中最大的年龄组是 20 至 34 岁。在那些更喜欢在社区药房接受 POCT 服务的人中，有 75%表示愿意支付 50 美元或更多，而整个样本中愿意支付 50 美元或更少的比例为 79%。
存在一个对社区药房提供的 POCT 服务感兴趣的潜在小众消费者群体。这个市场群体更年轻，并且通常愿意为这些测试支付比一般人群更多的费用。
