Maia Emanuella Gomes, Costa Bruna Vieira de Lima, Coelho Francielly de Souza, Guimarães Julia Soares, Fortaleza Rafaela Garcia, Claro Rafael Moreira
Universidade Federal de Minas Gerais, Belo Horizonte, Brasil.
Cad Saude Publica. 2017 May 18;33(4):e00209115. doi: 10.1590/0102-311X00209115.
This study aimed to analyze TV food advertising in Brazil based on the recommendations of the Food Guide for the Brazilian Population, 2014. Programming from the four most popular TV channels was recorded on two non-consecutive days in January 2014. The commercials were categorized in (i) foods and beverages, (ii) restaurants, and (iii) non-food services, goods, and products, with those in the first category subdivided according to recommendations in the food guide. The commercials' categories were described by means of their frequency (and 95% confidence interval), for all the records and according to the day of the week. Of the 2,732 commercials that were identified, food and beverage advertising was the third largest category, with 10.2% of the total. In this category, ultra-processed foods accounted for 60.7% of the commercials, while fresh or minimally processed foods at around 7%. The findings run counter to the guide's recommendations, reinforcing the importance of measures to regulate food advertising in Brazil.
本研究旨在根据《2014年巴西人口食品指南》的建议，分析巴西的电视食品广告。2014年1月，在两个非连续的日子里记录了四个最受欢迎电视频道的节目。广告被分为三类：（i）食品和饮料，（ii）餐厅，以及（iii）非食品服务、商品和产品，第一类中的广告再根据食品指南中的建议细分。通过广告出现的频率（及95%置信区间），对所有记录的广告以及按星期几进行分类描述。在识别出的2732条广告中，食品和饮料广告是第三大类，占总数的10.2%。在这一类中，超加工食品占广告的60.7%，而新鲜或最低限度加工食品约占7%。这些发现与该指南的建议背道而驰，凸显了巴西采取措施监管食品广告的重要性。
