Petrescu Anca Gabriela, Oncioiu Ionica, Petrescu Marius
Faculty of Economic Sciences, Valahia University, Carol I Bvd, No.2, Targoviste 130024, Romania.
Faculty of Banking and Finance, Accountancy and Business Administration, Titu Maiorescu University, Calea Vacaresti Street, No.189, Bucharest 040051, Romania.
Foods. 2017 May 30;6(6):42. doi: 10.3390/foods6060042.
This study provides insight into the attitude of Romanian consumers towards organic food. Furthermore, it examines the sustainable food production system in Romania from the perspective of consumer behavior. This study used a mathematical model of linear regression with the main purpose being to determine the best prediction for the dependent variable when given a number of new values for the independent variable. This empirical research is based on a survey with a sample of 672 consumers, which uses a questionnaire to analyze their intentions towards sustainable food products. The results indicate that a more positive attitude of consumers towards organic food products will further strengthen their purchasing intentions, while the status of the consumption of organic consumers will not affect their willingness to purchase organic food products. Statistics have shown that sustainable food consumption is beneficial for health, so it can also become a profitable business in Romania. Furthermore, food sustainability in Romania depends on the ability of an organic food business to adapt to the new requirements of green consumption.
本研究深入了解了罗马尼亚消费者对有机食品的态度。此外,它还从消费者行为的角度审视了罗马尼亚的可持续食品生产系统。本研究使用了线性回归数学模型,主要目的是在给定自变量的多个新值时,确定对因变量的最佳预测。这项实证研究基于对672名消费者的调查,该调查使用问卷来分析他们对可持续食品产品的意向。结果表明,消费者对有机食品产品的更积极态度将进一步强化他们的购买意愿,而有机消费者的消费状况不会影响他们购买有机食品产品的意愿。统计数据表明,可持续食品消费对健康有益,因此在罗马尼亚它也可以成为一项有利可图的业务。此外,罗马尼亚的食品可持续性取决于有机食品企业适应绿色消费新要求的能力。