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消费者选择中的分区依赖:感知分组并不可靠地影响决策。

Partition dependence in consumer choice: Perceptual groupings do not reliably shape decisions.

机构信息

Department of Psychology, Wesleyan University, 207 High St, Middletown, CT, 06459, USA.

Rutgers University-Newark, New Brunswick, NJ, USA.

出版信息

Psychon Bull Rev. 2018 Jun;25(3):1178-1183. doi: 10.3758/s13423-017-1326-4.

DOI:10.3758/s13423-017-1326-4
PMID:28600715
Abstract

The partitioning of options into arbitrary categories has been shown to influence decisions about allocating choices or resources among those options; this phenomenon is called partition dependence. While we do not call into question the validity of the partition dependence phenomenon in the present work, we do examine the robustness of one of the experimental paradigms reported by Fox, Ratner, and Lieb (Journal of Experimental Psychology: General, 134, 538-551, 2005, Study 4). In three experiments (N = 300) conducted here, participants chose from a menu of perceptually partitioned options (varieties of candy distributed across bowls). We found no clear evidence of partition dependent choice in children (Experiment 1) and no evidence at all of partition dependence in adults' choices (Experiments 1-3). This was true even when methods were closely matched to those of Fox et al.'s Study 4 (Experiment 3). We conclude that the candy-bowl choice task does not reliably elicit partition dependence and propose possible explanations for the discrepancy between these findings and prior reports. Future work will explore the conditions under which partition dependence in consumer choice does reliably arise.

摘要

将选项划分为任意类别已被证明会影响在这些选项之间分配选择或资源的决策;这种现象称为分区依赖。虽然我们在本工作中不质疑分区依赖现象的有效性,但我们确实检查了 Fox、Ratner 和 Lieb(《实验心理学杂志:综合》,134,538-551,2005,研究 4)报告的一个实验范式的稳健性。在这里进行的三项实验(N=300)中,参与者从菜单中选择具有感知分区的选项(分布在碗中的各种糖果)。我们在儿童中没有发现明显的分区依赖选择的证据(实验 1),在成人的选择中也没有发现分区依赖的证据(实验 1-3)。即使方法与 Fox 等人的研究 4(实验 3)非常匹配,也是如此。我们的结论是,糖果碗选择任务不能可靠地引出分区依赖,并且为这些发现与先前报告之间的差异提出了可能的解释。未来的工作将探索在消费者选择中分区依赖可靠出现的条件。

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R Soc Open Sci. 2025 Jul 9;12(7):250669. doi: 10.1098/rsos.250669. eCollection 2025 Jul.
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Partition dependence in financial aid distribution to income categories.按收入类别分配财政援助的分割依赖。
PLoS One. 2020 Apr 17;15(4):e0231135. doi: 10.1371/journal.pone.0231135. eCollection 2020.

本文引用的文献

1
Partition dependence in development: Are children's decisions shaped by the arbitrary grouping of options?发展中的划分依赖性:儿童的决策是否受到选项任意分组的影响?
Q J Exp Psychol (Hove). 2019 May;72(5):1029-1036. doi: 10.1177/1747021818777720. Epub 2018 Jun 10.
2
Nudging physician prescription decisions by partitioning the order set: results of a vignette-based study.通过对医嘱集进行划分来推动医生的处方决策:一项基于 vignette 的研究结果
J Gen Intern Med. 2015 Mar;30(3):298-304. doi: 10.1007/s11606-014-3051-2. Epub 2014 Nov 14.
3
How psychological framing affects economic market prices in the lab and field.
心理框架如何影响实验室和实地的经济市场价格。
Proc Natl Acad Sci U S A. 2013 Jul 16;110(29):11779-84. doi: 10.1073/pnas.1206326110. Epub 2013 Jul 1.
4
Between ignorance and truth: Partition dependence and learning in judgment under uncertainty.在无知与真理之间:不确定性判断中的划分依赖与学习
J Exp Psychol Learn Mem Cogn. 2006 Nov;32(6):1385-402. doi: 10.1037/0278-7393.32.6.1385.
5
How subjective grouping of options influences choice and allocation: diversification bias and the phenomenon of partition dependence.选项的主观分组如何影响选择与分配:多样化偏差与分割依赖性现象。
J Exp Psychol Gen. 2005 Nov;134(4):538-51. doi: 10.1037/0096-3445.134.4.538.
6
Partition priming in judgment under uncertainty.不确定性判断中的分区启动
Psychol Sci. 2003 May;14(3):195-200. doi: 10.1111/1467-9280.02431.
7
Which Is Better: Simultaneous or Sequential Choice?哪种更好:同时选择还是顺序选择?
Organ Behav Hum Decis Process. 2001 Jan;84(1):54-70. doi: 10.1006/obhd.2000.2917.