儿童在超市中接触酒类营销活动的情况：使用 GPS 技术和可穿戴摄像机进行的客观分析。
Children's exposure to alcohol marketing within supermarkets: An objective analysis using GPS technology and wearable cameras.
机构信息
Health Promotion & Policy Research Unit, University of Otago, Wellington, New Zealand; Department of Geography, Environment & Spatial Sciences, Michigan State University, East Lansing, MI, USA.
Health Promotion & Policy Research Unit, University of Otago, Wellington, New Zealand; Department of Geography, Environment & Spatial Sciences, Michigan State University, East Lansing, MI, USA.
出版信息
Health Place. 2017 Jul;46:274-280. doi: 10.1016/j.healthplace.2017.06.003. Epub 2017 Jun 30.
BACKGROUND AND AIM
Exposure to alcohol marketing within alcohol retailers has been associated with higher rates of childhood drinking, brand recognition, and marketing recall. This study aimed to objectively measure children's everyday exposure to alcohol marketing within supermarkets.
METHOD
Children aged 11-13 (n = 167) each wore a wearable camera and GPS device for four consecutive days. Micro-spatial analyses were used to examine exposures within supermarkets.
RESULTS
In alcohol retailing supermarkets (n = 30), children encountered alcohol marketing on 85% of their visits (n = 78). Alcohol marketing was frequently near everyday goods (bread and milk) or entrance/exit.
CONCLUSION
Alcohol sales in supermarkets should be banned in order to protect children from alcohol marketing.
背景与目的
在酒类零售商处接触酒类营销活动与儿童饮酒率、品牌认知度和营销记忆度的提高有关。本研究旨在客观测量儿童在超市中日常接触酒类营销的情况。
方法
年龄在 11-13 岁的儿童（n = 167）连续四天每人佩戴一个可穿戴摄像机和 GPS 设备。采用微观空间分析方法来检测超市内的暴露情况。
结果
在有酒类零售的超市（n = 30）中，儿童在 85%的访问中（n = 78）接触到酒类营销。酒类营销经常出现在日常用品（面包和牛奶）附近或超市入口/出口处。
结论
为了保护儿童免受酒类营销的影响，应该禁止在超市销售酒类。
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