Muro-Rodríguez Ana I, Perez-Jiménez Israel R, Gutiérrez-Broncano Santiago
Econometrics Area, Department of Spanish and International Economy, Econometrics, History and Economic Institutions, University of Castilla-La Mancha, Cobertizo San Pedro MártirToledo, Spain.
Business Administration Department, University of Castilla-La Mancha, Talavera de la ReinaToledo, Spain.
Front Psychol. 2017 Jun 20;8:1011. doi: 10.3389/fpsyg.2017.01011. eCollection 2017.
Within the context of the consumption of goods or services the decisions made by individuals involve the choice between a set of discrete alternatives, such as the choice of mode of transport. The methodology for analyzing the consumer behavior are the models of discrete choice based on the Theory of Random Utility. These models are based on the definition of preferences through a utility function that is maximized. These models also denominated of disaggregated demand derived from the decision of a set of individuals, who are formalized by the application of probabilistic models. The objective of this study is to determine the behavior of the consumer in the choice of a service, namely of transport services and in a short-distance corridor, such as Toledo-Madrid. The Toledo-Madrid corridor is characterized by being short distance, with high speed train available within the choice options to get the airport, along with the bus and the car. And where offers of HST and aircraft services can be proposed as complementary modes. By applying disaggregated transport models with revealed preference survey data and declared preferences, one can determine the most important variables involved in the choice and determine the arrangements for payment of individuals. These payment provisions may condition the use of certain transport policies to promote the use of efficient transportation.
在商品或服务消费的背景下，个人做出的决策涉及在一组离散的选择之间进行抉择，比如交通方式的选择。分析消费者行为的方法是基于随机效用理论的离散选择模型。这些模型基于通过最大化的效用函数来定义偏好。这些模型也被称为从一组个体的决策中推导出来的分解需求模型，这些个体通过概率模型的应用被形式化。本研究的目的是确定消费者在选择一项服务时的行为，即交通服务，且是在像托莱多 - 马德里这样的短距离走廊区域。托莱多 - 马德里走廊的特点是距离短，在前往机场的选择中，有高速列车可供选择，同时还有公交车和汽车。并且在那里，高速列车和航空服务的提供可以作为互补模式。通过应用具有显示偏好调查数据和陈述偏好的分解运输模型，能够确定选择中涉及的最重要变量，并确定个人的支付安排。这些支付规定可能会制约某些促进高效交通使用的运输政策的实施。
