Department of Industrial Management, Oriental Institute of Technology, No.58, Sec. 2, Sichuan Rd., Banqiao Dist., New Taipei City, 22061, Taiwan; Research Fellow of Asian Studies Centre, Chu Hai College of Higher Education, 80 Castle Peak Road, Castle Peak Bay, Tuen Mun, N.T., Hong Kong.
Appl Ergon. 2017 Nov;65:33-40. doi: 10.1016/j.apergo.2017.05.015. Epub 2017 Jun 7.
This study explored and identified the effects of luminance contrast, colour combinations, font, and search time on brand icon legibility. A total of 108 participants took part in the experiment. As designed, legibility was measured as a function of the following independent variables: four levels of luminance contrast, sixteen target/background colour combinations, two fonts, and three search times. The results showed that a luminance contrast of 18:1 provided readers with the best legibility. Yellow on black, yellow on blue, and white on blue were the three most legible colour combinations. One of this study's unique findings was that colour combinations may play an even more important role than luminance contrast in the overall legibility of brand icon design. The 12-s search time corresponded with the highest legibility. Arial font was more legible than Times New Roman. These results provide some guidance for brand icon and product advertisement design.
本研究探讨并确定了亮度对比度、颜色组合、字体和搜索时间对品牌图标易读性的影响。共有 108 名参与者参加了实验。按照设计，易读性被测量为以下独立变量的函数：亮度对比度的四个水平、十六种目标/背景颜色组合、两种字体和三种搜索时间。结果表明，亮度对比度为 18:1 为读者提供了最佳的易读性。黄色底黑色字、黄色底蓝色字和白色底蓝色字是三种最易读的颜色组合。本研究的一个独特发现是，颜色组合在品牌图标设计的整体易读性中可能比亮度对比度发挥更重要的作用。12 秒的搜索时间与最高易读性相对应。Arial 字体比 Times New Roman 字体更易读。这些结果为品牌图标和产品广告设计提供了一些指导。
