Widmar Nicole J Olynk, Morgan Carissa J, Croney Candace C
a Department of Agricultural Economics , Purdue University.
b College of Veterinary Medicine , Purdue University.
J Appl Anim Welf Sci. 2018 Jan-Mar;21(1):27-39. doi: 10.1080/10888705.2017.1365000. Epub 2017 Aug 28.
Nonhuman animal welfare is an increasingly important component of consumer expectations of corporate social responsibility (CSR). The extent to which prominent animal welfare or protection organizations may influence people's perceptions of food industry CSR may be related to an organization's perceived social responsibility. Data from an online survey of 300 U.S. residents were used to explore relationships between demographics/lifestyle choices and perceptions of prominent animal welfare organizations (using best-worst scaling methodology). Overall, the American Society for the Prevention of Cruelty to Animals was perceived to be the most socially responsible organization analyzed, followed by the Humane Society of the United States and the American Humane Association (AHA). Results suggest that the perceived social responsibility of animal protection organizations in this study was not strongly linked to personally (financially) supporting them, with 2 exceptions: the perceptions of People for the Ethical Treatment of Animals and AHA. Improved understanding of the perception of animal welfare or protection organizations can inform decision making by organizations interested in furthering animal welfare causes.
非人类动物福利日益成为消费者对企业社会责任（CSR）期望的重要组成部分。知名动物福利或保护组织对人们对食品行业企业社会责任认知的影响程度，可能与该组织被感知的社会责任有关。一项对300名美国居民的在线调查数据被用于探索人口统计学/生活方式选择与对知名动物福利组织的认知之间的关系（采用最佳-最差尺度法）。总体而言，美国防止虐待动物协会被认为是所分析的最具社会责任感的组织，其次是美国人道协会和美国人道协会（AHA）。结果表明，本研究中动物保护组织被感知的社会责任与个人（经济上）对它们的支持没有紧密联系，但有两个例外：善待动物组织和美国人道协会的认知情况。更好地理解对动物福利或保护组织的认知，可为有意推动动物福利事业的组织提供决策参考。
