Boehm Stephan G, Smith Ciaran, Muench Niklas, Noble Kirsty, Atherton Catherine
School of Psychology, Bangor University, Bangor, UK.
Q J Exp Psychol (Hove). 2018 Aug;71(8):1807-1816. doi: 10.1080/17470218.2017.1360922. Epub 2018 Jan 1.
Repetition priming increases the accuracy and speed of responses to repeatedly processed stimuli. Repetition priming can result from two complementary sources: rapid response learning and facilitation within perceptual and conceptual networks. In conceptual classification tasks, rapid response learning dominates priming of object recognition, but it does not dominate priming of person recognition. This suggests that the relative engagement of network facilitation and rapid response learning depends on the stimulus domain. Here, we addressed the importance of the stimulus domain for rapid response learning by investigating priming in another domain, brands. In three experiments, participants performed conceptual decisions for brand logos. Strong priming was present, but it was not dominated by rapid response learning. These findings add further support to the importance of the stimulus domain for the relative importance of network facilitation and rapid response learning, and they indicate that brand priming is more similar to person recognition priming than object recognition priming, perhaps because priming of both brands and persons requires individuation.
重复启动效应提高了对反复处理的刺激做出反应的准确性和速度。重复启动效应可能源于两个互补的来源：快速反应学习以及感知和概念网络中的促进作用。在概念分类任务中，快速反应学习主导着物体识别的启动效应，但它并不主导人物识别的启动效应。这表明网络促进作用和快速反应学习的相对参与程度取决于刺激领域。在此，我们通过研究品牌这一另一领域的启动效应，探讨了刺激领域对快速反应学习的重要性。在三个实验中，参与者对品牌标志进行概念判断。存在强烈的启动效应，但它并不由快速反应学习主导。这些发现进一步支持了刺激领域对于网络促进作用和快速反应学习相对重要性的重要性，并且它们表明品牌启动效应比物体识别启动效应更类似于人物识别启动效应，这可能是因为品牌和人物的启动效应都需要个体化。
