Bakhshi Mahdieh, Monem Hossein, Barati Omid, Sharifian Roxana, Nematollahi Mohtaram
M.Sc. student, Department of Health Information Technology, School of Management and Medical Information Sciences, Shiraz University of Medical Sciences, Shiraz, Iran.
Assistant Professor, Department of Computer, School of Paramedical Sciences, Shiraz University of Medical Sciences, Shiraz, Iran.
Electron Physician. 2017 Jul 25;9(7):4786-4790. doi: 10.19082/4786. eCollection 2017 Jul.
Hospital websites are considered as an appropriate system for exchanging information and establishing communication between patients, hospitals, and medical staff. Website character, website contact interactivity, shopping convenience, as well as care and service are the factors that the present study investigated as far as the patient relationship management is concerned.
This descriptive-analytical study was conducted on 206 patients visiting Shahid Faghihi and Ali Asghar Hospitals in Shiraz, which were capable of offering electronic services. The data collection tool was a researcher-made questionnaire based on the Mekkamol model and other similar studies, as well as investigations into the websites of the world's top hospitals. The questionnaire's validity was approved by a committee of experts and its reliability was approved based on a 54-patient sample with a Cronbach's alpha of 0.94. The data were analyzed using the Structural Equation Modeling (SEM) with partial least squares (PLS) approach and by utilizing SPSS and Smart-PLS V2 software programs.
The results showed that there are significant relationships between "website character" and "website contact interactivity" (p=0.00), between "shopping convenience" and "website contact interactivity" (p=0.00), and between "website contact interactivity" and "care and service" (p=0.00).
Website design with such characteristics as website simplicity, shopping convenience, authenticity of information, and provision of such services as admission, scheduling appointments, and electronic payment of bills will result in interaction and communication between patients and hospital websites. This will, for its turn, pave the way for attracting more patients.
医院网站被视为患者、医院和医护人员之间进行信息交流与建立沟通的合适系统。就患者关系管理而言，网站特性、网站联系互动性、购物便利性以及关怀与服务是本研究调查的因素。
本描述性分析研究对206名前往设拉子的法吉希烈士医院和阿里·阿斯加尔医院就诊且能够提供电子服务的患者进行。数据收集工具是基于梅卡莫尔模型及其他类似研究以及对世界顶级医院网站的调查自行编制的问卷。问卷效度经专家委员会认可，信度基于54名患者样本经检验，克朗巴哈系数为0.94。数据采用偏最小二乘结构方程模型（SEM），并利用SPSS和Smart-PLS V2软件程序进行分析。
结果表明，“网站特性”与“网站联系互动性”之间存在显著关系（p = 0.00），“购物便利性”与“网站联系互动性”之间存在显著关系（p = 0.00），“网站联系互动性”与“关怀与服务”之间存在显著关系（p = 0.00）。
具备网站简洁性、购物便利性、信息真实性以及提供入院、预约挂号和电子支付账单等服务等特征的网站设计，将促成患者与医院网站之间的互动与沟通。反过来，这将为吸引更多患者铺平道路。
