Iannone Nicole E, McCarty Megan K, Branch Sara E, Kelly Janice R
a Department of Psychology , Radford University , Radford , VA , USA.
b Department of Psychology , Amherst College , Amherst , MA , USA.
J Soc Psychol. 2018;158(4):491-495. doi: 10.1080/00224545.2017.1385445. Epub 2017 Nov 8.
The current study explored how social media can satisfy unmet needs for belonging. We predicted that, of those who experience chronic ostracism (feeling excluded and ignored frequently), people high in need to belong would utilize Twitter to satisfy their unmet belonging needs more than those low in need to belong. Specifically, individuals high in need to belong and chronic ostracism should use Twitter to form and maintain parasocial relationships (one-sided relationships with media figures). Participants (n = 315) completed a survey assessing their chronic ostracism experiences, dispositional need to belong, and Twitter behavior, particularly regarding potential parasocial relationship targets (n = 229). As expected, when participants reported experiencing high rates of chronic ostracism, participants high in need to belong used Twitter more than those low in need to belong, particularly following more parasocial relationship targets. Thus, maintaining parasocial relationships on Twitter may be an effective way to satisfy unmet belonging needs.
当前的研究探讨了社交媒体如何满足未被满足的归属感需求。我们预测，在那些经历慢性排斥（经常感到被排斥和被忽视）的人中，归属感需求高的人会比归属感需求低的人更多地利用推特来满足他们未被满足的归属感需求。具体而言，归属感需求高且经历慢性排斥的个体应该会利用推特来建立和维持准社会关系（与媒体人物的单向关系）。参与者（n = 315）完成了一项调查，评估他们的慢性排斥经历、性格上的归属感需求以及推特行为，特别是关于潜在的准社会关系对象（n = 229）。正如预期的那样，当参与者报告经历高频率的慢性排斥时，归属感需求高的参与者比归属感需求低的参与者更多地使用推特，尤其是关注更多的准社会关系对象。因此，在推特上维持准社会关系可能是满足未被满足的归属感需求的有效方式。
