1 Department of Developmental and Comparative Psychology, Max Planck Institute for Evolutionary Anthropology, Leipzig, Germany.
2 Department of Psychology and Neuroscience, Duke University.
Psychol Sci. 2018 Feb;29(2):181-190. doi: 10.1177/0956797617733830. Epub 2017 Nov 2.
The motivation to build and maintain a positive personal reputation promotes prosocial behavior. But individuals also identify with their groups, and so it is possible that the desire to maintain or enhance group reputation may have similar effects. Here, we show that 5-year-old children actively invest in the reputation of their group by acting more generously when their group's reputation is at stake. Children shared significantly more resources with fictitious other children not only when their individual donations were public rather than private but also when their group's donations (effacing individual donations) were public rather than private. These results provide the first experimental evidence that concern for group reputation can lead to higher levels of prosociality.
建立和维护积极的个人声誉的动机可以促进亲社会行为。但是，个人也会认同自己的群体，因此，维护或提升群体声誉的愿望可能会产生类似的效果。在这里，我们表明，当群体声誉受到威胁时，5 岁的儿童会通过更慷慨地行动来积极维护自己所在群体的声誉。当他们的个人捐款是公开的而不是私下的，而且当他们所在群体的捐款（抹去个人捐款）是公开的而不是私下的时，儿童与虚构的其他儿童分享的资源明显更多。这些结果提供了第一个实验证据，表明对群体声誉的关注可以导致更高水平的亲社会行为。
