Stigma and Counter-Stigma Frames, Cues, and Exemplification: Comparing News Coverage of Depression in the English- and Spanish-Language Media in the U.S.

A content analysis was conducted to compare news coverage of depression in the English- and Spanish-language media in the United States (N = 355). The study revealed that the English-language media reported stereotypes more frequently than the Spanish-language news media. The presence of all four types of stereotypes (i.e., the mentally ill as violent, suicidal, incompetent, and weak) was associated with the increased use of the stigma frame in the English-language news media, while only the violence stereotype was associated with the increased use of the stigma frame in the Spanish-language news media. The presence of recovery information and positive emotions was associated with the increased use of the counter-stigma frame in both English- and Spanish-language news media. Furthermore, the study found that the use of exemplars was generally correlated with an increase in stereotypical coverage, particularly in English-language news media, but a decrease in educational information in both news media.