Sankofa Community Development Corporation, New Orleans, Louisiana.
Louisiana State University, School of Social Work, Baton Rouge, Louisiana.
Ethn Dis. 2017 Nov 9;27(Suppl 1):287-294. doi: 10.18865/ed.27.S1.287. eCollection 2017.
Disparities in fruit and vegetable consumption have been observed across income and race-ethnicity and shown to be associated with both access to fresh food venues and price. This study assesses the feasibility of increasing produce consumption by incentivizing fruit and vegetable purchases at local markets.
We conducted analyses of a cross-sectional survey of program participants and point-of-sale reports on fruit and vegetable purchases at the fresh food markets.
Five fresh food markets in the Lower Ninth Ward (LNW) of New Orleans, Louisiana.
A total of 176 participants were enrolled in the "Veggie Dollars" program (VDP).
From January to July 2016, Sankofa, our community partner, recruited patrons at its markets into the VDP, a fresh food incentive program. Participants received coupons worth $4 per week for fruit and vegetables over a six-week period.
Total monthly gross, VDP, and SNAP benefit sales at the markets measured program participation. A survey (N=96) assessed the demographics and fruit and vegetable purchasing practices of participants.
Participants were predominantly women (81%), African American (94%) and raising children at home (53%). Point-of-sales data indicated that VDP sales nearly doubled over the intervention period. Total market sales and SNAP benefit purchases also increased. The majority (63%) of VDP participants reported their produce purchases increased and 89% reported increasing their consumption of fruit and vegetables since entering the program.
Monetary incentives were associated with increased fruit and vegetable purchases at local fresh food markets in a low-income minority community.
收入和种族差异存在水果和蔬菜消费方面的差异，并且已经表明这与新鲜食品场所的获取和价格有关。本研究评估了通过激励当地市场购买水果和蔬菜来增加农产品消费的可行性。
我们对新奥尔良下九区（LNW）五个新鲜食品市场的项目参与者进行了横断面调查，并对水果和蔬菜的销售点报告进行了分析。
路易斯安那州新奥尔良市下九区的五个新鲜食品市场。
共有 176 名参与者参加了“Veggie Dollars”计划（VDP）。
2016 年 1 月至 7 月，我们的社区合作伙伴 Sankofa 在其市场上招募了该计划的参与者，这是一个新鲜食品激励计划。参与者在六周内每周获得价值 4 美元的水果和蔬菜优惠券。
市场的总月度毛额、VDP 和 SNAP 福利销售额衡量了计划的参与度。一项调查（N=96）评估了参与者的人口统计学和水果和蔬菜购买习惯。
参与者主要是女性（81%）、非裔美国人（94%）和在家抚养孩子（53%）。销售点数据显示，VDP 销售额在干预期间几乎翻了一番。总市场销售额和 SNAP 福利购买量也有所增加。大多数（63%）VDP 参与者报告他们的农产品购买量增加，89%的人报告自进入该计划以来增加了水果和蔬菜的摄入量。
在低收入少数族裔社区，金钱激励与当地新鲜食品市场水果和蔬菜购买量的增加有关。
