Morténius Helena, Twetman Svante
Department of Research and Development, Region Halland, Hospital of Halland, Halmstad, SE-301 85, Halmstad, Sweden.
Department of Primary Health Care, The Sahlgrenska Academy, University of Gothenburg, Gothenburg, Sweden.
BMC Oral Health. 2017 Dec 29;17(1):164. doi: 10.1186/s12903-017-0445-7.
Despite the availability of contemporary research advances, only a limited fraction is implemented into dental practice. One possible way to facilitate this process is to stimulate the research and development (R&D) awareness and interest with aid of strategic communication.
The aim of the study was to analyse the role of a strategic communication in R&D awareness and interest among dental care professionals (DCP) over a 12-year period. A second aim was to compare the findings with those from primary care professionals (PCP). The project had a prospective design and the intervention was conducted through established oral, written and digital channels. The outcome was captured by two validated questionnaires submitted after 7 and 12 years, respectively. An additional Questionnaire file shows the details [see Additional file 1]. The material consisted of 599 health care professionals (205 DCP; 394 PCP) that responded to the first questionnaire and 526 individuals (195 DCP; 331 PCP) who responded to the second. All were employed by the primary care organization of Region Halland located in southwest of Sweden. The majority were women (≥ 85%) and the mean age at the first questionnaire was 49 years (SD 8.5). Longitudinal analyses were applied to those individuals that responded to both surveys after 7 and 12 years (n = 248). Comparisons between DCP's and PCP's were processed with Chi-square and Fischer's exact tests.
Strategic communication contributed to increase the R&D awareness and interest among the dental personnel. The created interest was reported stronger among the DCP when compared with PCP at both surveys (p < 0.05). The longitudinal findings confirmed a long-term interest among the DCP's. Direct and indirect communication facilitated R&D interest in both groups. The most powerful channels were the written "Research bulletin" and peer inspiration.
Strategic communication can be employed as a scientific tool that may contribute to the creation of a long-term R&D awareness and interest among dental care professionals.
尽管当代研究取得了进展，但只有一小部分应用于牙科实践。促进这一过程的一种可能方法是借助战略沟通来激发研发（R&D）意识和兴趣。
本研究的目的是分析战略沟通在12年期间对牙科护理专业人员（DCP）研发意识和兴趣的作用。第二个目的是将研究结果与初级护理专业人员（PCP）的结果进行比较。该项目采用前瞻性设计，干预通过既定的口头、书面和数字渠道进行。结果分别通过在7年和12年后提交的两份经过验证的问卷进行收集。另一个问卷文件显示了详细信息[见补充文件1]。材料包括599名医疗保健专业人员（205名DCP；394名PCP），他们回复了第一份问卷，以及526名个人（195名DCP；331名PCP），他们回复了第二份问卷。所有人员均受雇于瑞典西南部哈兰地区的初级护理机构。大多数是女性（≥85%），第一份问卷时的平均年龄为49岁（标准差8.5）。纵向分析应用于那些在7年和12年后回复了两份调查的个体（n = 248）。DCP和PCP之间的比较采用卡方检验和费舍尔精确检验。
战略沟通有助于提高牙科人员的研发意识和兴趣。在两次调查中，与PCP相比，DCP中产生的兴趣更强（p < 0.05）。纵向研究结果证实了DCP的长期兴趣。直接和间接沟通促进了两组的研发兴趣。最有效的渠道是书面的“研究公报”和同行启发。
战略沟通可作为一种科学工具，有助于在牙科护理专业人员中建立长期的研发意识和兴趣。
