Department of Psychology, Kennesaw State University, 420 Bartow Avenue, Social Sciences Building, Kennesaw, GA 30144, United States.
Appetite. 2018 Apr 1;123:325-333. doi: 10.1016/j.appet.2018.01.011. Epub 2018 Jan 12.
Previous cross-cultural research has examined college students' food choice decisions in different countries. The current study aimed to add to the literature by examining similarities and differences in motives for food choice between American (N = 328) and Chinese (N = 333) college students. The Food Choice Questionnaire (FCQ) was used to measure the participants' motives for food choice. Students' perceptions on the importance of diet and on their body satisfaction were also obtained. Results show that, while there are many similarities between the two cultural groups on the FCQ items, there are also significant differences. Specifically, the two groups view sensory appeal, weight, health, mood, and familiarity in a similar way, but the American participants score higher on price and convenience whereas the Chinese score higher on natural content and ethical concerns. We believe contextual cultural factors of each country may be related to these results. Women view sensory appeal and weight as significantly more important than men. Interactions between culture and gender are also found. For example, American women score significantly higher than American men on mood whereas there is no gender difference in the Chinese group; on the other hand, Chinese men score significantly higher on price than Chinese women whereas there is no gender difference in the American group.
先前的跨文化研究已经考察了不同国家大学生的食物选择决策。本研究旨在通过考察美国（N=328）和中国（N=333）大学生在食物选择动机上的相似性和差异，为文献增添新内容。使用食物选择问卷（FCQ）来衡量参与者选择食物的动机。还获得了学生对饮食重要性和身体满意度的看法。结果表明，虽然两个文化群体在 FCQ 项目上有很多相似之处，但也存在显著差异。具体来说，两组人对感官吸引力、体重、健康、情绪和熟悉程度的看法相似，但美国参与者对价格和便利性的重视程度更高，而中国参与者对自然成分和道德问题的重视程度更高。我们认为，每个国家的文化背景因素可能与这些结果有关。女性认为感官吸引力和体重比男性更重要。还发现了文化和性别之间的相互作用。例如，美国女性在情绪方面的得分明显高于美国男性，而中国组则没有性别差异；另一方面，中国男性在价格方面的得分明显高于中国女性，而美国组则没有性别差异。
