Brittain Kelly, Pennings Kamp Kendra J, Salaysay Zachary
Kelly Brittain, PhD, RN, is Assistant Professor, College of Nursing, Michigan State University, East Lansing. Kendra J. Pennings Kamp, BSN, RN, is Doctoral Student, College of Nursing, Michigan State University, East Lansing. Zachary Salaysay, BSN, RN, is a graduate of the College of Nursing, Michigan State University, East Lansing.
Gastroenterol Nurs. 2018 Jan/Feb;41(1):14-18. doi: 10.1097/SGA.0000000000000294.
Colorectal cancer is the third leading cause of cancer death among U.S. women. Women report being screened for colorectal cancer less often than men, and if colorectal cancer screening guidelines were routinely followed, approximately 60% of colorectal cancer deaths could be prevented. Many colorectal cancer screening interventions have not used Facebook, which is the most popular social media site among women. Little is known about engaging women in colorectal cancer screening and risk reduction information using Facebook. The "Colorectal Cancer Screening Awareness for Women" Facebook page was created to promote colorectal cancer screening and risk reduction awareness among women. Facebook posts targeted women aged 45-64 years and highlighted colorectal cancer screening methods, guidelines, and colorectal cancer risk reduction strategies. Demographics and data about the women's interactions with the page were collected using Facebook analytics and analyzed. The majority of the 391 users of the Colorectal Cancer Screening Awareness for Women Facebook page were women aged 45-54 years (56.5%). The most "liked" posts were related to colorectal cancer risk reduction behaviors. In an effort to increase routine colorectal cancer screening and colorectal cancer risk reduction behaviors, gastroenterology nurses and practices should consider Facebook as a good method to regularly engage women in colorectal cancer screening and colorectal cancer risk reduction information.
结直肠癌是美国女性癌症死亡的第三大主要原因。女性报告接受结直肠癌筛查的频率低于男性，并且如果常规遵循结直肠癌筛查指南，大约60%的结直肠癌死亡是可以预防的。许多结直肠癌筛查干预措施并未利用脸书，而脸书是女性中最受欢迎的社交媒体网站。对于利用脸书让女性了解结直肠癌筛查及降低风险信息的情况，人们所知甚少。“女性结直肠癌筛查意识”脸书页面的创建目的是提高女性对结直肠癌筛查及降低风险的认识。脸书帖子的目标受众是45至64岁的女性，重点介绍了结直肠癌筛查方法、指南以及结直肠癌风险降低策略。使用脸书分析工具收集并分析了女性与该页面互动的人口统计学数据及相关资料。“女性结直肠癌筛查意识”脸书页面的391名用户中，大多数是45至54岁的女性（56.5%）。点赞最多的帖子与结直肠癌风险降低行为有关。为了增加常规结直肠癌筛查及结直肠癌风险降低行为，则胃肠病学护士及医疗机构应考虑将脸书作为一种让女性定期了解结直肠癌筛查及结直肠癌风险降低信息的良好方式。
