Baskin Ernest
Department of Food Marketing, Haub School of Business, Saint Joseph's University, Philadelphia, Pennsylvania, United States of America.
PLoS One. 2018 Feb 14;13(2):e0192594. doi: 10.1371/journal.pone.0192594. eCollection 2018.
This article tests low cost interventions to increase influenza vaccination rates. By changing an email announcement sent out to employees in 2014 (n > 30,000), the following interventions are tested: incentives, attention to the negative impacts of not get vaccinated, and showing a map to the vaccination centers at the end of the email announcement. Only the map condition helped increase influenza vaccination rates. The use of low-cost interventions can improve influenza vaccination rates though not all interventions work as well as others in the field. In particular, while including maps helped increase vaccination rates, other factors such as negative impact reminders and incentives, which previous studies have found to be successful in the laboratory, did not.
本文测试了提高流感疫苗接种率的低成本干预措施。通过改变2014年发给员工的一封电子邮件通知（n>30000），测试了以下干预措施：激励措施、强调未接种疫苗的负面影响以及在电子邮件通知末尾显示疫苗接种中心的地图。只有地图这一条件有助于提高流感疫苗接种率。使用低成本干预措施可以提高流感疫苗接种率，不过并非所有干预措施在该领域都同样有效。特别是，虽然包含地图有助于提高接种率，但其他因素，如负面影响提醒和激励措施，此前研究在实验室中发现是成功的，但在实际中却没有效果。
