Lospinoso Danielle J, Lospinoso Joshua A, Miletta Nathanial R
Department of Dermatology - San Antonio Military Medical Center, San Antonio, Texas.
Dermatol Online J. 2017 Aug 15;23(8):13030/qt6cs1n9nd.
We establish a strong, positive relationship between the Ultraviolet Index and Google search engine activity for sunburn-related terms in the United States. Using the Google Trends utility and data available from the National Weather service, we combine data from a twelve-year period to produce panel data for each state. We fit a time-series regression model of search activity and perform statistical tests on the resulting parameter estimates. This study lays the groundwork for using search-related data to assess the prevalence of, and attitudes about sunburn. By tracking the frequency of searches about preventative measures like "sunscreen" or "protective clothing" versus treatment measures like "sunburn relief," researchers could measure the effectiveness of awareness and prevention programs.
我们在美国建立了紫外线指数与谷歌搜索引擎中与晒伤相关词汇的搜索活动之间强有力的积极关系。利用谷歌趋势工具和从国家气象局获取的数据，我们整合了十二年期间的数据，为每个州生成面板数据。我们拟合了搜索活动的时间序列回归模型，并对所得参数估计值进行统计检验。这项研究为利用与搜索相关的数据来评估晒伤的流行程度和相关态度奠定了基础。通过追踪诸如“防晒霜”或“防护服”等预防措施的搜索频率与诸如“缓解晒伤”等治疗措施的搜索频率，研究人员可以衡量提高认知度和预防计划的成效。
