Abril Eulàlia P, Szczypka Glen, Emery Sherry L
University of Wisconsin-Madison.
DePaul University.
J Broadcast Electron Media. 2017;61(1):126-143. doi: 10.1080/08838151.2016.1273921. Epub 2017 Mar 7.
This study seeks to analyze fear control responses to the 2012 Tips from Former Smokers campaign using the Extended Parallel Process Model (EPPM). The goal is to examine the occurrence of ancillary fear control responses, like humor. In order to explore individuals' responses in an organic setting, we use Twitter data-tweets-collected via the Firehose. Content analysis of relevant fear control tweets (N = 14,281) validated the existence of boomerang responses within the EPPM: denial, defensive avoidance, and reactance. More importantly, results showed that humor tweets were not only a significant occurrence but constituted the majority of fear control responses.
本研究旨在运用扩展平行过程模型(EPPM)分析对2012年“前吸烟者的提示”活动的恐惧控制反应。目标是检验辅助恐惧控制反应(如幽默)的发生情况。为了在自然环境中探究个体的反应,我们使用通过Firehose收集的推特数据——推文。对相关恐惧控制推文(N = 14,281)的内容分析证实了EPPM中存在回飞镖反应:否认、防御性回避和反抗。更重要的是,结果表明幽默推文不仅大量出现,而且构成了恐惧控制反应的主要部分。