Repetition Priming Magnitude Depends on Affirmative Prime Responses: A Test of Two Congruity Explanations.

We conducted 2 experiments to evaluate the impact of positive prime responses on repetition priming effects while decoupling this impact from content congruity and specific evaluation operations. Our first experiment consisted of word-meaning comparison trials that required participants to evaluate synonyms or antonyms. A crossing of evaluation operation with semantic content allowed us to test the goal-content congruity hypothesis against the semantic congruity explanation for greater facilitation from positive response primes. Results suggested that operation-based priming is affected by goal-content congruity. A second experiment tested the observed effect of positive responses on repetition priming using mental rotation of irregular shapes, affording a test of the impact of congruity in evaluation goals and content in a nonverbal stimulus domain. Both experiments produced a pattern of results inconsistent with Schulman's (1974) semantic congruity account and instead implicated a different form of congruity that affects memory for prior operations rather than memory for semantic and episodic content.