Dpt. de CC. Agrarias y del Medio Natural, Universidad de Zaragoza, Spain; Instituto Agroalimentario de Aragón (IA2), Universidad de Zaragoza-CITA, Spain.
Centro de Investigación y Formación Agrarias (CIFA), Gobierno de Cantabria, Spain; European Commission Joint Research Centre, Ispra, Italy.
Meat Sci. 2018 Jul;141:1-8. doi: 10.1016/j.meatsci.2018.03.001. Epub 2018 Mar 5.
In Europe, in the last decades, public administration has encouraged extensive livestock farming systems, usually related to high quality meat and the preservation of endangered local breeds. Nevertheless, its continuity in the near future should be based on adapting it to the market requirements. This paper investigates consumers' preferences heterogeneity towards veal attributes, as well as the linkage between a wide range of consumer traits and attributes that motivate purchasing of veal with unique characteristics. Main method of analysis included a choice experiment method. Findings showed that regional origin and health information play a stronger role than tenderness degree guarantee at the moment of choice. Moreover, regional origin is more relevant when it is linked to a local breed. Nevertheless, heterogeneous preferences have been detected. In contrast to the general trend, one-person households attach greater importance to the presence of a high degree of tenderness guarantee. Furthermore, younger consumers value more this guarantee, while expert consumers do not.
在过去几十年中，欧洲公共行政部门鼓励广泛采用畜牧业系统，通常与高质量肉类和保护濒危本地品种有关。然而，其在不久的将来的持续发展应该基于适应市场需求。本文调查了消费者对小牛肉属性的偏好异质性，以及广泛的消费者特征与购买具有独特特征的小牛肉的动机之间的联系。主要分析方法包括选择实验法。研究结果表明，在选择时，区域起源和健康信息比嫩度保证发挥更强的作用。此外，当区域起源与本地品种相关联时，其相关性更强。然而，已经检测到异质偏好。与一般趋势相反，单身家庭更重视高度嫩度保证的存在。此外，年轻消费者更重视这一保证，而专家消费者则不然。
