Banović Marija, Krystallis Athanasios, Guerrero Luis, Reinders Machiel J
MAPP Center - Aarhus University, Bartholins Allé 10, 8000, Aarhus C, Denmark.
MAPP Center - Aarhus University, Bartholins Allé 10, 8000, Aarhus C, Denmark.
Food Res Int. 2016 Sep;87:211-223. doi: 10.1016/j.foodres.2016.07.010. Epub 2016 Jul 25.
Involving consumers in the process of modification and creation of new food products has been recently identified as a vital factor for new product development. However, little attention has been devoted to consumer-generated product solutions, and instead, researchers continue to view new product development process as a firm-centred activity. This study uses projective and creative research techniques to involve consumers in the process of modification and creation of new aquaculture product ideas. We provide guidelines for the use of these techniques in the new product development process, as well as managerial and practical implications for the future development of new aquaculture products.
最近，让消费者参与新食品的改良和创新过程已被视为新产品开发的关键因素。然而，消费者主导的产品解决方案却鲜受关注，相反，研究人员仍将新产品开发过程视为以企业为中心的活动。本研究运用投射和创新研究技术，让消费者参与新水产养殖产品创意的改良和创新过程。我们为在新产品开发过程中使用这些技术提供了指导方针，并为新水产养殖产品的未来发展提供了管理和实践方面的启示。
