Miranda-de la Lama Genaro C, Estévez-Moreno Laura X, Villarroel Morris, Rayas-Amor Adolfo A, María Gustavo A, Sepúlveda Wilmer S
a Department of Food Science , Metropolitan Autonomous University , Lerma , State of Mexico , Mexico.
b Institute of Agricultural and Rural Sciences , University Autonomous of State of Mexico , Toluca , Mexico.
J Appl Anim Welf Sci. 2019 Jan-Mar;22(1):13-25. doi: 10.1080/10888705.2018.1456925. Epub 2018 Apr 3.
The study aim was to identify consumer segmentation based on nonhuman animal welfare (AW) attitudes and their relationship with demographic features and willingness to pay (WTP) for welfare-friendly products (WFP) in Mexico. Personal interviews were conducted with 843 Mexican consumers who stated they purchased most of the animal products in their home. Respondents were selected using a quota sampling method with age, gender, education, and origin as quota control variables. The multivariate analysis suggested there were three clusters or consumer profiles labeled "skeptical," "concerned," and "ethical," which helped explain the association between AW attitudes, some demographic variables, and WTP for WFP. This study is one of the first to address consumer profiling in Latin America, and the findings could have implications for the commercialization of WFP. Hence, customers should receive information to consider welfare innovations when deciding to purchase animal products. The growth of the WFP food market establishes an element of a far more multifaceted phenomenon of sustainable consumption and support of a new paradigm called responsible marketing in emerging markets such as Mexico.
该研究的目的是基于非人类动物福利（AW）态度确定消费者细分群体，以及这些群体与墨西哥人口特征和对福利友好型产品（WFP）的支付意愿（WTP）之间的关系。对843名墨西哥消费者进行了个人访谈，这些消费者表示他们在家中购买的大多数动物产品。采用配额抽样方法，以年龄、性别、教育程度和出身作为配额控制变量来选择受访者。多变量分析表明，存在三个群体或消费者类型，分别标记为“怀疑型”、“关注型”和“道德型”，这有助于解释动物福利态度、一些人口变量与对福利友好型产品的支付意愿之间的关联。这项研究是拉丁美洲最早针对消费者概况进行研究的之一，研究结果可能对福利友好型产品的商业化产生影响。因此，在消费者决定购买动物产品时，应向他们提供信息，以便他们考虑福利创新。福利友好型食品市场的增长构成了一个更为多面的现象——可持续消费的一个要素，并支持一种新的范式，即在墨西哥等新兴市场进行负责任的营销。
