Department of Animal Production and Food Science, Faculty of Veterinary Science, University of Zaragoza, Zaragoza, Spain.
Meat Sci. 2013 Nov;95(3):569-75. doi: 10.1016/j.meatsci.2013.05.046. Epub 2013 Jun 6.
This study analyzes retailer attitude towards animal welfare in Spain, and how this attitude has changed over recent years (2006-2011). Retailers were concerned about animal welfare issues but a declining trend is observed recently, probably due to the financial crisis. The concern about animal welfare was affected by sex, with women retailers expressing a more positive attitude towards animal welfare issues than men. Retailers, based on their experience, perceive a low level of willingness to pay more for welfare friendly products (WFP) on behalf of their customers. This fact is reflected in the sales of the WFP, which declined from 2006 to 2011. The main reason for consumers to buy WFP, according to retailer perception, is organoleptic quality, with improved welfare being second. The results obtained provide a pessimistic picture in relation to the current market positioning of WFP, which is probably a consequence of market contraction.
本研究分析了西班牙零售商对动物福利的态度，以及近年来（2006-2011 年）这种态度的变化。零售商关注动物福利问题，但最近观察到一种下降趋势，可能是由于金融危机所致。对动物福利的关注受到性别的影响，女性零售商对动物福利问题的态度比男性更为积极。根据经验，零售商认为消费者愿意为代表他们的福利友好型产品（WFP）支付更高的价格意愿较低。这一事实反映在 WFP 的销售情况上，从 2006 年到 2011 年，WFP 的销售额有所下降。根据零售商的看法，消费者购买 WFP 的主要原因是感官质量，其次是福利的提高。研究结果表明，WFP 的当前市场定位不容乐观，这可能是市场收缩的结果。
