Semantic, phonological, and mediated priming in reading and lexical decisions.

Four experiments were conducted to investigate whether semantic activation of a concept spreads to phonologically and graphemically related concepts. In lexical decision or self-paced reading tasks, subjects responded to pairs of words that were semantically related (e.g., light-lamp), that rhymed (e.g., lamp-damp), or that combined both of these relations through a mediating word (e.g., light-damp). In one version of each task, test lists contained word-word pairs (e.g., light-lamp) as well as nonword-word (e.g., pown-table) and word-nonword pairs (e.g., month-poad); in another version, test lists contained only word-word pairs. The lexical decision and self-paced reading tasks were facilitated by semantic and rhyming relations regardless of the presence or absence of nonwords on the test lists. The effect of the mediated relation, however, depended on the presence of nonwords among the stimuli. When only words were included, there was no effect of the mediated relation, but when nonwords were included, lexical decision and self-paced reading responses were inhibited by the mediated relation. These inhibitory effects are attributed to processes occurring after lexical access, and the relative advantages of the self-paced reading task are discussed.