Field studies of psychologically targeted ads face threats to internal validity.
作者信息
Eckles Dean, Gordon Brett R, Johnson Garrett A
机构信息
Sloan School of Management, Massachusetts Institute of Technology, Cambridge, MA 02142;
Institute for Data, Systems, and Society, Massachusetts Institute of Technology, Cambridge, MA 02142.
出版信息
Proc Natl Acad Sci U S A. 2018 Jun 5;115(23):E5254-E5255. doi: 10.1073/pnas.1805363115. Epub 2018 May 18.
Abstract
摘要
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本文引用的文献
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Psychological targeting as an effective approach to digital mass persuasion.心理定位作为一种有效的数字大众说服方法。
Proc Natl Acad Sci U S A. 2017 Nov 28;114(48):12714-12719. doi: 10.1073/pnas.1710966114. Epub 2017 Nov 13.
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