a Department of Health & Rehabilitation Sciences, Faculty of Health Sciences, Health Promotion Research Laboratory , Western University , London , Ontario , Canada.
b School of Health Studies, Faculty of Health Sciences , Western University , London , Ontario , Canada.
J Am Coll Health. 2019 Apr;67(3):215-223. doi: 10.1080/07448481.2018.1469503. Epub 2018 Sep 19.
The purpose of this study was to determine the most suitable health messages and designs to create point-of-choice prompts for promoting active transportation and staircase use that would appeal to undergraduate students.
Undergraduate students (N = 21; 71% women) were recruited during Fall (2016) and Winter (2017) semesters.
Focus groups (50-80 minutes each) were organized to obtain students' feedback on the kind of messages and poster designs they found motivational. Inductive content analysis was performed on verbatim transcripts. Descriptive statistics were calculated to summarize demographic characteristics of participants.
The major themes revealed that participants: preferred simple designs with tailored messages; had diverse lifestyle-based values associated with physical activity; and participation in activities were affected by uncontrollable factors (eg, time, built environment, and weather).
This study provides insights for designing suitable point-of-choice prompts that are tailored for university students in terms of future interventions that aim to improve their activity levels.
本研究旨在确定最适合的健康信息和设计方案，为促进主动交通和楼梯使用创建选择点提示，以吸引大学生。
本研究招募了本科生（N=21；71%为女性），分别在秋季（2016 年）和冬季（2017 年）学期进行。
组织焦点小组（每次 50-80 分钟），以获取学生对他们认为具有激励性的信息和海报设计的反馈。对逐字记录进行归纳内容分析。计算描述性统计数据以总结参与者的人口统计学特征。
主要主题揭示了参与者：更喜欢具有针对性信息的简单设计；具有与体育活动相关的多样化生活方式价值观；以及活动参与受到不可控因素（例如时间、建筑环境和天气）的影响。
本研究为设计适合大学生的选择点提示提供了见解，这对于未来旨在提高他们活动水平的干预措施具有重要意义。
