Li Yuanyuan J, Liu Yuanyuan
Department of Marketing and E-Business, School of Business, Nanjing University, Nanjing, China.
Department of Marketing, Xi'an Jiaotong University, Xi'an, China.
Front Psychol. 2018 Aug 22;9:1523. doi: 10.3389/fpsyg.2018.01523. eCollection 2018.
In the classic intertemporal discounting task (Thaler, 1981), individuals make tradeoff decisions between smaller-sooner and larger-later monetary rewards. We explored how parental role salience and parental status influences individual's choice between smaller-sooner and larger-later choices. Parental role salience is manipulated among both parents and non-parents in this research. Our results show a significant interaction between parental status and manipulated parental role salience. Specifically, we found that parents are more impatient than non-parents. Additionally, non-parents become more impatient after parental role salience manipulation, similar to parents. Theoretical implications of our findings are discussed.
在经典的跨期贴现任务中（泰勒，1981年），个体要在较小但较早获得的货币奖励与较大但较晚获得的货币奖励之间做出权衡决策。我们探究了父母角色显著性和父母身份如何影响个体在较小但较早与较大但较晚的选择之间的抉择。在本研究中，我们在父母和非父母群体中对父母角色显著性进行了操控。我们的结果显示出父母身份与操控的父母角色显著性之间存在显著的交互作用。具体而言，我们发现父母比非父母更缺乏耐心。此外，非父母在经历父母角色显著性操控后会变得更缺乏耐心，这与父母类似。我们还讨论了研究结果的理论意义。
