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抽象性和描述后果的信息能促进更健康的行为意向。

Abstractness and Messages Describing Consequences Promote Healthier Behavioral Intentions.

机构信息

a Universidad Autónoma de Madrid.

b Universidad Nacional de Educación a Distancia UNED.

出版信息

J Psychol. 2018;152(7):515-527. doi: 10.1080/00223980.2018.1486801. Epub 2018 Sep 13.

DOI:10.1080/00223980.2018.1486801
PMID:30211666
Abstract

Many health-risk behaviors present a self-control conflict in which the short-term outcomes of an action conflict with its long-term consequences. Across three studies, we find that an abstract construal level leads people to focus on long-term rather than short-term consequences when both are described in a message (vs. no message). Studies 1 and 2 explore this hypothesis through a risk behavior (snacking on sugary products), and Study 3 does the same through a health behavior (physical exercise). In Study 1, the Behavioral Identification Form scale is used to measure the construal level as a personal disposition; Studies 2 and 3 use a priming task designed by Freitas, Gollwitzer, and Trope to manipulate the construal level. All these studies show that, under an abstract mindset, people who have read a mixed-outcome message (vs. no message) tend to base their behavioral plans on long-term outcomes. Individually or in small groups (e.g. school class, therapy groups) health messages can be presented along with protocols to change construal level and thus, promote healthier intentions.

摘要

许多健康风险行为都存在自我控制冲突,即行为的短期结果与其长期后果相冲突。在三项研究中,我们发现,当一个信息同时描述了短期和长期后果时,抽象的构建水平会促使人们关注长期后果而不是短期后果(与没有信息的情况相比)。研究 1 和 2 通过一种风险行为(吃含糖产品)来探索这一假设,研究 3 通过一种健康行为(体育锻炼)来进行同样的探索。在研究 1 中,使用行为识别表单量表来衡量作为个人特质的构建水平;研究 2 和 3 使用弗雷塔斯、戈尔维策和特罗普设计的启动任务来操纵构建水平。所有这些研究都表明,在抽象思维模式下,阅读了混合结果信息的人(与没有信息的情况相比)往往会根据长期结果来制定行为计划。个体或小团体(例如,学校班级、治疗小组)可以在提供健康信息的同时,制定改变构建水平的方案,从而促进更健康的意图。

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