现在还是未来？分析信息框架和形式对激励中国女性为其子女接种 HPV 疫苗的影响。
Now or future? Analyzing the effects of message frame and format in motivating Chinese females to get HPV vaccines for their children.
机构信息
Department of Communication, University at Buffalo, State University of New York, Buffalo, USA.
出版信息
Patient Educ Couns. 2019 Jan;102(1):61-67. doi: 10.1016/j.pec.2018.09.005. Epub 2018 Sep 6.
OBJECTIVE
This study aims to examine the impacts of gain vs. loss-framed messages and narrative messages on Chinese women's intentions to get HPV vaccines for their children.
METHODS
A survey experiment was conducted among Chinese females (N = 453) assessing their responses to 3 types of messages (i.e. gain-framed, loss-framed and narrative) designed to promote HPV vaccination.
RESULTS
No main effect was found for message types, but loss-framed message slightly increased vaccination intention. Time orientation moderated the relationship between message framing and vaccination intention.
CONCLUSION
Narrative message works better among present-minded individuals, whereas gain-framed message was more persuasive for future-minded individuals. Integration of message frames (gain vs. loss) and message type (narrative vs. non-narrative) is recommended for future research.
PRACTICE IMPLICATIONS
Narrative persuasion could be an effective tool in promoting health behaviors especially among present-minded individuals, or when the consequences of health decisions are temporally distant.
目的
本研究旨在探讨收益框架与损失框架信息和叙述性信息对中国女性为子女接种 HPV 疫苗意愿的影响。
方法
对中国女性（N=453）进行了一项调查实验，评估了他们对 3 种信息类型（收益框架、损失框架和叙述性信息）的反应，这些信息旨在促进 HPV 疫苗接种。
结果
未发现信息类型有主要影响，但损失框架信息略微增加了疫苗接种意愿。时间取向调节了信息框架与疫苗接种意愿之间的关系。
结论
叙述性信息在以现在为导向的个体中效果更好，而收益框架信息对以未来为导向的个体更有说服力。建议未来的研究整合信息框架（收益与损失）和信息类型（叙述性与非叙述性）。
实践意义
叙述性说服可能是促进健康行为的有效工具，特别是在以现在为导向的个体中，或者在健康决策的后果具有时间上的间隔时。
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