Great British Academy of Aesthetic Medicine, London, UK.
King's College London, London, UK.
Aesthetic Plast Surg. 2019 Feb;43(1):102-114. doi: 10.1007/s00266-018-1241-8. Epub 2018 Oct 4.
As the demand for cosmetic procedures increases, the importance of patient-centred care in this field becomes more prominent. The aesthetic practitioners' ideals of beauty, in addition to their knowledge and perception of patients' ideals of beauty and expectations, are important during doctor-patient communication. These are important in strengthening practices of patient-centred communication and treatment. This study was conducted to investigate ideals of facial beauty among Chinese aesthetic practitioners. A questionnaire with simple sketches of facial features was given to aesthetic practitioners in Chinese cosmetology hospitals and clinics to assess aesthetic practitioners' ideals of beauty and their preferences for facial shapes, facial profile, nose and lip shape, jaw angle, and chin shape. A total of 596 surveys were completed. This survey revealed that Chinese aesthetic practitioners preferred a heart/inverted triangular facial shape with a reduced lower face height, a straight and small nose, as well as lips that are full medially and taper off laterally with well-defined borders and Cupid's bow. An obtuse jaw angle for women and a square well-defined jaw angle for men, and a round and pointy chin for both women and men were the most preferred. A majority (66.7%) of the respondents said they would have plastic surgery. However, if given the choice 82.9% indicated they would opt for non-surgical procedures. Finally, a clear majority (90.5%) believed that being beautiful would improve their daily life. The results were then compared to a similar previous study in which the same ideals of beauty were investigated among Chinese laypersons. This information will help the aesthetic professionals to understand their patient's requests and expectations better and therefore aid in offering and providing treatments that are in line. LEVEL OF EVIDENCE V: This journal requires that authors assign a level of evidence to each article. For a full description of these Evidence-Based Medicine ratings, please refer to the Table of Contents or the online Instructions to Authors www.springer.com/00266 .
随着美容手术需求的增加，以患者为中心的护理在该领域变得更加重要。在医患沟通中，审美从业者的美学理想，除了他们对患者的美学理想和期望的了解和感知外，也很重要。这些对于加强以患者为中心的沟通和治疗实践很重要。本研究旨在调查中国美容从业者对面部美的理想。我们向中国美容医院和诊所的美容从业者发放了一份带有面部特征简单草图的问卷，以评估美容从业者的审美理想和对面部形状、面部轮廓、鼻子和嘴唇形状、下颌角和下巴形状的偏好。共完成了 596 份调查。这项调查显示，中国美容从业者更喜欢心形/倒三角形的面部形状，下部脸高度降低，鼻子挺直小巧，嘴唇中部饱满，外侧逐渐变细，边界清晰，有丘比特弓。女性下颌角钝角，男性下颌角方形且轮廓分明，女性和男性都喜欢圆形和尖下巴。大多数（66.7%）受访者表示他们会进行整形手术。然而，如果有选择的话，82.9%的人表示会选择非手术治疗。最后，绝大多数（90.5%）的人认为美丽会改善他们的日常生活。然后将结果与之前一项针对中国普通民众的类似的美理想调查进行比较。这些信息将帮助美容专业人士更好地了解患者的要求和期望，从而有助于提供符合患者期望的治疗。证据等级 V：本杂志要求作者为每篇文章分配一个证据等级。有关这些循证医学等级的完整描述，请参考目录或在线作者指南 www.springer.com/00266 。
