Improving theory, measurement, and reality to advance the future of emotion research.

In this short contribution, I reflect on three domains I think are important to advance emotion research. The first concerns theoretical progress, which I hope will occur in the form of theoretical unification that will allow for a consensual definition and understanding of its main object of study. The second concerns measurement where in parallel to technological advances to measure behaviour and biology, particularly the measurement of experience deserves more attention. The third concerns reality, where I advocate the need to study real-world phenomena.