Jalalabadi Faryan, Sameri Aryan, Reece Edward M
Division of Plastic Surgery, Michael E. DeBakey Department of Surgery, Baylor College of Medicine.
Consultant, McKinsey and Company.
Semin Plast Surg. 2018 Nov;32(4):191-195. doi: 10.1055/s-0038-1673394. Epub 2018 Oct 22.
Plastic surgery has origins that date back to 3,000 BC and although some devices and techniques have withstood the test of time, the field has made much advancement through the use of modern day technology and innovation. The combination of the two has led to an array of advanced products we use in our offices and operating rooms on a daily basis. These products may be used by the surgeon or the patient, may be small scale, or sold en masse. The surgeon stands in a position of power, able to guide the progress of the field as a whole, through new product development. Ideas for advancement are just that-a thought-until put in the hands of an end user. This paper discusses the steps that may aid you in doing so: idea generation, design feasibility, testing and prototyping, pricing, distribution channels, marketing and sales, and seeking enablers.
整形手术的起源可追溯到公元前3000年，尽管一些设备和技术经受住了时间的考验，但通过使用现代技术和创新，该领域已经取得了很大的进步。两者的结合产生了一系列我们每天在办公室和手术室使用的先进产品。这些产品可能供外科医生或患者使用，可能规模较小，也可能批量销售。外科医生处于权力地位，能够通过新产品开发来引导整个领域的发展。进步的想法仅仅是一个想法，直到交到最终用户手中。本文讨论了可能有助于你这样做的步骤：创意产生、设计可行性、测试与原型制作、定价、分销渠道、营销与销售以及寻求推动者。
