Department of Nutrition, Faculty of Public Health, University of São Paulo, Brazil.
Department of Nutrition, Harvard T.H. Chan School of Public Health, Boston, Massachusetts, USA.
Obesity (Silver Spring). 2018 Nov;26(11):1670-1671. doi: 10.1002/oby.22318.
In this commentary we argue that the newest paradigm of front-of-package labels, represented by the characteristics found in the Chilean warning label, has the greatest potential to promote healthy diets compared with the Keyhole symbol, the multiple traffic light label, the Health Star Ratings system, and the 5-Color Nutrition label. Warning labels: (1) are consistent in the information they communicate; (2) discourage the purchase and consumption of noncore foods that characterize unhealthy diets; (3) are more likely to reinforce other regulatory measures; and (4) are more likely to encourage reformulation and are less likely to be used as a marketing tool by the food industry. Ongoing empirical evaluation of the impact of warning labels on consumer behavior and product reformulation is essential.
在这篇评论中，我们认为，与钥匙孔符号、多色信号灯标签、健康星级评级系统和五色营养标签相比，以智利警示标签为代表的最新的包装正面标签模式具有最大的潜力来促进健康饮食。警示标签：(1) 在传达的信息上是一致的；(2) 劝阻购买和消费那些不健康饮食特征的非核心食品；(3) 更有可能加强其他监管措施；(4) 更有可能鼓励产品配方改革，而不太可能被食品行业用作营销工具。对警示标签对消费者行为和产品配方改革的影响进行持续的实证评估是必不可少的。
