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谁在体育赛事中押注微观事件(Microbets)?

Who Bets on Micro Events (Microbets) in Sports?

机构信息

Experimental Gambling Research Laboratory, School of Health, Medical and Applied Sciences, CQUniversity, Level 6, 400 Kent St, Sydney, NSW, 2000, Australia.

Experimental Gambling Research Laboratory, School of Health, Medical and Applied Sciences, CQUniversity, Bundaberg, QLD, Australia.

出版信息

J Gambl Stud. 2019 Mar;35(1):205-223. doi: 10.1007/s10899-018-9810-y.

DOI:10.1007/s10899-018-9810-y
PMID:30386964
Abstract

Sports betting is expanding globally through introduction into new markets and growth in existing markets. Traditionally, bets were placed on the outcome of a match before match commencement, with the outcome not determined for hours or even days. The advent of in-play betting has reduced the delay between bet and outcome. A controversial form of in-play betting is betting on micro events (micro-betting), where consumers bet on outcomes such as the next ball in cricket, or the next point in tennis, with the outcome determined almost immediately. This enables rapid, impulsive and continuous betting and may heighten the risk of problem gambling. We surveyed 1813 Australian sports bettors to determine demographic, behavioural and psychological characteristics of micro event bettors, and of those who place a higher proportion of their bets on micro events. Our two hypotheses were supported: that more highly engaged bettors, including those with gambling problems, are more likely to (1) bet on micro events, and (2) place more of their bets on micro events. Of those who bet on micro events, 78% met criteria for problem gambling, and only 5% non-problem gambling (vs 29% and 28% respectively for non micro event bettors). Placing a higher proportion of bets on micro events was also related to problem gambling. Micro event bettors were likely to: be younger, well educated and single; engaged in a wider variety of gambling activities; and to have high trait impulsivity. Micro event betting appears to appeal almost exclusively to bettors with gambling problems, so a ban would represent a highly targeted intervention to reduce gambling-related harm.

摘要

体育博彩通过引入新市场和扩大现有市场在全球范围内不断扩张。传统上,博彩是在比赛开始前对比赛结果进行下注,结果需要数小时甚至数天才能确定。随着实时博彩的出现,下注和结果之间的延迟时间缩短了。实时博彩的一种有争议的形式是对微观事件(微观投注)进行投注,消费者对板球下一个球或网球下一个分的结果进行投注,结果几乎立即确定。这使得快速、冲动和连续的投注成为可能,并可能增加赌博问题的风险。我们调查了 1813 名澳大利亚博彩者,以确定微观事件投注者以及投注更多微观事件的博彩者的人口统计学、行为和心理特征。我们的两个假设得到了支持:更积极的博彩者,包括有赌博问题的博彩者,更有可能(1)对微观事件进行投注,以及(2)将更多的赌注押在微观事件上。在进行微观投注的人中,有 78%符合赌博问题的标准,而非问题赌博者仅占 5%(而非微观投注者分别为 29%和 28%)。投注更多的微观事件也与赌博问题有关。微观事件投注者可能更年轻、受过良好教育和单身;参与更广泛的赌博活动;并且具有较高的特质冲动性。微观事件投注似乎几乎完全吸引有赌博问题的投注者,因此禁止微观事件投注将是一项针对减少与赌博相关的伤害的高度针对性干预措施。

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Gambling Risk Groups are Not All the Same: Risk Factors Amongst Sports Bettors.赌博风险群体并非都一样:体育博彩者的风险因素。
J Gambl Stud. 2019 Mar;35(1):225-246. doi: 10.1007/s10899-018-9765-z.
2
Understanding persuasive attributes of sports betting advertisements: A conjoint analysis of selected elements.理解体育博彩广告的说服属性:对选定元素的联合分析
J Behav Addict. 2017 Dec 1;6(4):658-668. doi: 10.1556/2006.6.2017.062. Epub 2017 Oct 13.
3
On the Spur of the Moment: Intrinsic Predictors of Impulse Sports Betting.一时冲动:冲动型体育博彩的内在预测因素。
What is the impact of sports-related gambling advertising on gambling behaviour? A systematic review.
与体育相关的赌博广告对赌博行为有何影响?一项系统综述。
Addiction. 2025 Apr;120(4):589-607. doi: 10.1111/add.16761. Epub 2025 Jan 11.
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Assessing the Risk of Online Gambling Products: A Replication and Validation of Behavioural Markers of Harm Using the Problem Gambling Severity Index.评估在线赌博产品的风险:使用问题赌博严重程度指数对危害行为指标进行复制与验证
J Gambl Stud. 2024 Nov 13. doi: 10.1007/s10899-024-10363-x.
5
Examining the Role of Sports Betting Marketing in Youth Problem Gambling.审视体育博彩营销对青少年问题赌博的影响。
J Gambl Stud. 2024 Dec;40(4):2005-2025. doi: 10.1007/s10899-024-10347-x. Epub 2024 Jul 24.
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Mapping Youth Awareness of Sports Betting Advertising During the 2022 FIFA World Cup.绘制 2022 年国际足联世界杯期间青少年对体育博彩广告的认知图。
J Gambl Stud. 2024 Sep;40(3):1539-1558. doi: 10.1007/s10899-024-10299-2. Epub 2024 Apr 3.
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Feature preferences of sports betting platforms: A discrete choice experiment shows why young bettors prefer smartphones.体育博彩平台的功能偏好:离散选择实验揭示了年轻博彩者为何偏爱智能手机。
J Behav Addict. 2024 Jan 9;13(1):134-145. doi: 10.1556/2006.2023.00073. Print 2024 Mar 26.
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Situational features of smartphone betting are linked to sports betting harm: An ecological momentary assessment study.智能手机投注情境特征与体育博彩危害有关:一项生态瞬间评估研究。
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J Gambl Stud. 2018 Jun;34(2):393-412. doi: 10.1007/s10899-017-9701-7.
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