Complex contagion leads to complex dynamics in models coupling behaviour and disease.

Models coupling behaviour and disease as two unique but interacting contagions have existed since the mid 2000s. In these coupled contagion models, behaviour is typically treated as a 'simple contagion'. However, the means of behaviour spread may in fact be more complex. We develop a family of disease-behaviour coupled contagion compartmental models in order to examine the effect of behavioural contagion type on disease-behaviour dynamics. Coupled contagion models treating behaviour as a simple contagion and a complex contagion are investigated, showing that behavioural contagion type can have a significant impact on dynamics. We find that a simple contagion behaviour leads to simple dynamics, while a complex contagion behaviour supports complex dynamics with the possibility of bistability and periodic orbits.