Pennay Amy, MacLean Sarah, Rankin Georgia, O'Rourke Sean
Centre for Alcohol Policy Research, La Trobe University, Melbourne, Australia.
Department of Community and Clinical Allied Health, La Trobe University, Melbourne, Australia.
Health Promot J Austr. 2018 Dec;29(3):321-327. doi: 10.1002/hpja.22. Epub 2017 Dec 28.
Hello Sunday Morning (HSM) is an online program that encourages people to commit to a period of non-drinking and blog about their experiences. Among a sample of Victorian HSM users, we aimed to explore the barriers faced and the strategies adopted to maximise potential for achieving temporary abstinence.
A content analysis of blog data from 154 HSM users (a total of 2844 blog posts) was undertaken by three researchers. Participants were predominantly women aged 30-50 years.
The most common barriers to achieving temporary alcohol abstinence reported by participants were stress and tiredness, pervasiveness of drinking in social life, negative effects from not drinking and negative reactions from others. The strategies most commonly implemented included drawing on HSM and other non-drinking networks, self-talk, engaging in non-alcohol-related activities and substituting alcohol with other drinks.
Although significant individual and systemic barriers to abstaining from alcohol were identified by HSM users, multiple strategies were identified and effectively utilised to overcome these barriers. SO WHAT?: We suggest that the virtual support from an online community with a shared interest in reducing their alcohol use appears to be a useful health promotion strategy for temporarily reducing consumption, particularly for women.
“周日早安”（Hello Sunday Morning，HSM）是一个在线项目，鼓励人们承诺一段不饮酒的时期，并撰写关于他们经历的博客。在维多利亚州的HSM用户样本中，我们旨在探索他们面临的障碍以及为最大限度提高实现短期戒酒可能性而采取的策略。
三名研究人员对154名HSM用户的博客数据（共2844篇博客文章）进行了内容分析。参与者主要是年龄在30至50岁之间的女性。
参与者报告的实现短期戒酒最常见障碍是压力和疲劳、社交生活中饮酒的普遍性、不饮酒的负面影响以及他人的负面反应。最常实施的策略包括利用HSM和其他不饮酒网络、自我对话、参与与酒精无关的活动以及用其他饮料替代酒精。
尽管HSM用户发现了戒酒存在重大的个人和系统性障碍，但也发现并有效利用了多种策略来克服这些障碍。那又如何呢？：我们建议，对于那些有共同兴趣减少饮酒量的人来说，来自在线社区的虚拟支持似乎是一种有用的健康促进策略，可暂时减少饮酒量，尤其是对女性而言。
