Bleakley Amy, Ellithorpe Morgan E, Prince Lisa, Hennessy Michael, Khurana Atika, Jamieson Patrick E, Weitz Ilana
Corresponding author: Annenberg School for Communication, University of Pennsylvania, 3901 Walnut Street, Philadelphia, PA 19104;
Department of Advertising & Public Relations, College of Communication Arts & Sciences, Michigan State University, 369 Communication Arts & Sciences, East Lansing, MI 48823, USA;
J Child Media. 2018;12(4):478-495. doi: 10.1080/17482798.2018.1487310. Epub 2018 Jul 9.
Adolescents spend many hours per day watching television, and there are racial differences in time spent watching television and in show preferences. Prior research suggests there are also differential associations in how exposure to media content affects adolescent behavior. This study examines the demographic representation of main characters and health risk behaviors (i.e., sex, alcohol use, violence, bullying, and their combinations) portrayed in television content popular with Black and non-Black adolescents. A content analysis of television show characters (n=377) from the 2014-15 season was conducted on shows popular with 14-17 year old adolescent audiences in the United States. Group popularity was determined by Nielsen ratings segmented by Black and non-Black (primarily White) adolescents. Results suggest that character representation varies by whether shows were popular with Blacks or others, and that risk portrayals are common in all popular content with few group differences. Implications for adolescent behavior are discussed.
青少年每天花很多时间看电视，而且在看电视的时长和节目偏好方面存在种族差异。先前的研究表明，接触媒体内容对青少年行为的影响方式也存在差异关联。本研究调查了在深受黑人和非黑人青少年喜爱的电视内容中所描绘的主要角色的人口统计学特征以及健康风险行为（即性行为、饮酒、暴力、欺凌及其组合）。对2014 - 15季在美国受14 - 17岁青少年观众欢迎的电视节目中的角色（n = 377）进行了内容分析。群体受欢迎程度由尼尔森收视率按黑人和非黑人（主要是白人）青少年进行划分来确定。结果表明，角色呈现因节目受黑人还是其他群体欢迎而有所不同，并且风险描绘在所有受欢迎的内容中都很常见，群体差异很少。文中讨论了对青少年行为的影响。
