Annenberg School for Communication, University of Pennsylvania, Philadelphia, Pennsylvania.
Department of Advertising and Public Relations, Michigan State University, East Lansing, Michigan.
J Adolesc Health. 2019 Jul;65(1):51-56. doi: 10.1016/j.jadohealth.2019.01.023. Epub 2019 Apr 1.
Combinations of risk behaviors are common in popular media, which make it difficult to understand how exposure to risk content affects adolescent risk behaviors. The purpose of this study was to determine whether media effects associated with exposure to multiple risk behaviors (i.e., combined alcohol and sex, sex only, alcohol only, and no risk) in television content have specific or more general effects on attitudes and norms associated with performing these behaviors.
Adolescents aged 14-17 years from an opt-in Qualtrics panel (n = 338) were randomized into one of four conditions, which varied the presence of risk behaviors (i.e., combined alcohol and sex, sex only, alcohol only, and no risk) that were featured in a brief video clip from a popular television show. We tested the content effects on behavioral attitudes and norms for performing each of the behaviors.
Analysis of variance analyses showed that exposure to combined alcohol and sex resulted in more positive attitudes toward engaging in combining alcohol and sex, drinking, and smoking. Exposure to the sex only, alcohol only, and no risk videos did not influence any attitudes or norms.
A brief exposure to combined risk behaviors in media may increase positive attitudes related to the combination behavior (alcohol and sex), a component behavior (alcohol), and also more general risk-taking behaviors (smoking).
风险行为的组合在大众媒体中很常见，这使得很难理解接触风险内容如何影响青少年的风险行为。本研究的目的是确定接触电视内容中多种风险行为（即饮酒和性行为的组合、仅性行为、仅饮酒和无风险）与执行这些行为相关的态度和规范是否存在特定或更普遍的影响。
从参与性的 Qualtrics 小组（n=338）中招募了 14-17 岁的青少年，他们被随机分配到四个条件中的一个，这四个条件在一个受欢迎的电视节目的简短视频剪辑中分别展示了不同的风险行为（即饮酒和性行为的组合、仅性行为、仅饮酒和无风险）。我们测试了这些内容对每种行为的行为态度和规范的影响。
方差分析显示，接触饮酒和性行为的组合会导致对饮酒和性行为、饮酒和吸烟的态度更加积极。接触仅性行为、仅饮酒和无风险的视频并没有影响任何态度或规范。
媒体中短暂接触组合风险行为可能会增加与组合行为（饮酒和性行为）、组成性行为（饮酒）以及更普遍的冒险行为（吸烟）相关的积极态度。
