Flinders University, Adelaide, South Australia, Australia.
Qual Health Res. 2019 Oct;29(12):1810-1822. doi: 10.1177/1049732319826559. Epub 2019 Feb 9.
Public health is said to lack methodological diversity and creativity in media analysis. Although the framing paradigm offers important conceptual and operational insights for undertaking media analysis in public health research, frames are described as "elusive" to measure with their analysis a "methodological black box." With this article, we aim to foster creative thinking around media analysis in public health and to make the "black box" of framing analysis more transparent, by illustrating the innovation and application of a qualitative framing analysis technique in original public health research. We provide a "how to" guide for this framing analysis method and use data to illustrate methodological challenges encountered during the research. The findings drawn from this method are contrasted with findings gained from thematic analysis applied to the same data. The article concludes by considering the benefits of this type of framing analysis within public health scholarship.
公共卫生领域的媒体分析据称缺乏方法多样性和创新性。尽管框架范式为开展公共卫生研究中的媒体分析提供了重要的概念和操作见解，但框架被描述为难以衡量，其分析是一个“方法学黑箱”。本文旨在通过展示定性框架分析技术在原创公共卫生研究中的创新和应用，为公共卫生领域的媒体分析提供创造性思维，并使框架分析的“黑箱”更加透明。我们为这种框架分析方法提供了一个“操作指南”，并使用数据来说明在研究过程中遇到的方法学挑战。本文最后考虑了这种类型的框架分析在公共卫生学术研究中的益处。
